September 7, 2010 – Carson, Calif. – Carson Toyota proud to announce, Toyota has been regarded as Latinos' brand of choice, ranking No. 1 among Hispanics in the U.S. In celebration of its loyal Latino fans, Toyota has created a unique way for them to showcase pride in both their culture through: somos muchos LATINOS. somos muchos TOYOTA campaign.

The new Toyota Campaign is designed to acknowledge and embrace their Latino consumers. A series of limited-edition decals that can be affixed to vehicles, somos muchos LATINOS. somos muchos TOYOTA come in nearly 100 different versions, touting cultures and expressions from all over Latin America. They are complimentary through Facebook, and can be ordered at www.facebook.com/ToyotaLatino, a social media space dedicated to Hispanic Toyota enthusiasts.

"This is a great Toyota campaign which offers a unique way for our loyal customers to honor their cultural heritage while expressing pride in their Toyota vehicles," said Carson Toyota’s General Sales Manager, Marty Brylski. “It’s another way Toyota is helping our brand name connect with our communities,” he said.

The Toyota campaign’s enthusiasm is also captured in the campaign's television spots, featuring short documentaries, which illustrate customers' reactions to the Toyota street teams handing out complimentary decals in cities across the country. In the spots, the decals are happily received as people affix them on their cars, bicycles, and even food trucks.

Toyota street teams will be distributing thousands of decals across the country at upcoming events including Mexican Bicentennial celebrations in Los Angeles, Houston and Dallas, as well as Hispanic Heritage Month events, cultural celebrations and festivals in Miami, New York, and Chicago. Celebrities will serve as ambassadors for the program will be revealed closer to the event dates.

Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or carsontoyota.com.