October 5, 2010 – Carson, Calif. – Carson Toyota confirms, Toyota in partnership with Children’s Hospital Los Angeles, has announced the expansion of the Buckle Up For Life safety program in Los Angeles, California.

Buckle Up For Life, or “Abróchate a la Vida” in Spanish, was created in 2004 and is a program designed to educate Hispanic families on the importance of keeping their families safe while driving. According to the Centers for Disease Control and Prevention, Hispanic children are three times more likely to die in a vehicle accident than other children.

Participants at the Los Angeles event, who had already been part of a six-week pilot program at St. Thomas the Apostle, learned about vehicle safety and injury prevention through free car seat inspections, interactive displays and informational booths. 

 “Not only does Toyota enhance the safety of our own vehicles, but we are dedicated to supporting education programs that help our drivers and community to develop responsible habits that protect them on the road,” said Carson Toyota’s General Sales Manager, Marty Brylski. 

Families who did not previously own a child car safety seat were given one, compliments of the program. Festivities also included a children’s parade, music, food and several other activities for the family.

Buckle Up for Lifeis unique in that it meets Hispanics in their communities, delivering information to them in a familiar setting and increasing the opportunity for involvement. Toyota and the hospitals partner with local faith based organizations to deliver safety and prevention education to participants.

Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233^rd Street in Carson, Calif. or carsontoyota.com. Don’t forget to become of fan of Carson Toyota on Facebook (http://www.facebook.com/pages/Carson-CA/Carson-Toyota/109671395727432), and become a follower of Carson Toyota on Twitter (http://twitter.com/toyotaofcarson).